Product Specifications :
Product Specifications :
Product Specifications :
Headline:
When we start designing a brochure we should consider the headlines. Make sure to headline we’ve chosen supports our customer targetted audient benefits. The headline positioned at a brochure’s top third of the front panel is utmost importance. If it fails to catch the reader’s attention, the entire brochure will be total failure to interest the reader.
Subheadings:
The use of subheading provides the support to question or interest that the main headline stirs up.
Body Copy:
The descriptive text added in the body copy should create a visual image of the product or service.
Illustrations:
Though you can keep your brochure text-based only, adding visual elements will help draw attention to it.
Brochures work extremely well in combination with a media kit or corporate gift. Media kits are packets of company or product information sent to news media for use in developing reviews or feature stories on the business. The brochure gives a good overview of the company. You can also include brochures in giveaway packages, such as with a bag and T-shirt handed out at a trade show. Combining the brochure with tangible items of interest to the recipient may attract more attention to it.
Marketing brochures are among the most versatile tools you can use to inform customers of your products or services. Retail stores and offices that experience a lot of customer traffic often have brochures with product information at the front of the store or in the waiting room. Banks, for instance, create brochures on each category of financial product for customers to review as they wait in the lobby. Marketers also take brochures to trade shows and presentations to hand out to potential customers or business associates.
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