A Great Real Estate Flyer Design is difficult to come by unless you know where to find. Whether you’re hosting an open house, promoting a new hot new listing, or trying to build your leads funnel, a well-designed flyer is going to be a GREAT help.

If you are a real estate agent looking to create farming flyers to market your services to your targeted audience, then you may want to consider following the following steps and tips.

There are a few other steps you may want to follow to ensure your flyers STAND-OUT from the other real estate agents marketing probably the same services to the same pool of prospects too.


Below are the few steps we suggest you follow, to ensure you make a good first impression and gain a contact list full of new clients.

Step 1 – Stand Out from the Crowd – Forget about following the footsteps of all the other real estate agents sending out “Just Sold!” real estate flyers. 

Find a unique angle and amplify the message related to that angle. Create flyers showcasing your experience working with real estate investors and showcasing your investor/buyers’ list.

Step 2 – Pick the Right Paper – Don’t choose cheap, lightweight paper for your flyers.  A good rule of thumb is to use the type of paper that is about as heavy and glossy as those used for magazines.

105 gsm Art Paper will be just great to do the job.  Forget about the 80 gsm specs, the price for 5000pcs in Singapore between these 2 specs of paper is only S$10.00 different.

A heavier, glossier paper may come into play when you are marketing a home with a higher listing price i.e. 128 gsm Art Paper.

Honestly, personally I don’t recommend 128gsm Art Paper if you are targeting HDB as this spec of papers are just too thick and useless to be kept for recycling. Majority of the people residing in the HDB will throw it directly into the bin once it’s out from their letter box.

Maybe this cold hard truth will turn you off but at least 105gsm flyers might just have a much higher chance to survive to reach the dining table as aunties would recycle it by folding them into the origami trash bin for their disposing of chicken and fishbone.

This helps as it gets your flyer a second chance to be read during the folding process. :p

Step 3 – Create an Attention-Grabbing Headline – Along with the photos of the property you are marketing, your flyer’s headline MUST grab your audience’s attention right off the bat.  A great headline will captivate readers to encourage and lead them to continue reading your marketing/sales materials.

Ask other senior agents (In Singapore, we address them as “THE OLD BIRDS) if they have any tag lines or keywords which worked well for them.  Once you have tested and found several effective examples, stick with what works.  You’ll save time, money and effort and you don’t need to start from scratch each and every time you create a real estate flyer.

Step 4 – Choose Your Words Wisely – If you are writing for your real estate flyers, invest time and effort learning how to craft, well-written marketing/sales script .  You can easily find tips and tricks for creating effective marketing contents by doing a quick Google search. 

Step 5 – Focus on Photos – Include plenty of photos of the exterior and interior of your property listing.  You know what sells .  Showcase those features in your flyer’s photos.  And remember, there is no excuse to use photos that are not visually appealing.  Use online editing tools to correct focus, colour, contrast and other image problems .

Most importantly, please request the property owners to clean and tidy up their property before you take the marketing photos . Images of dirty and untidy listings is an express ticket into the rubbish bin .

Step 6 – Be Brief – Don’t write long-winded, wordy descriptions.  Let your photos tell the story.  If the kitchen has custom cabinets and granite countertops, make sure those features shine through in the photos.  It is unnecessary to repeat in words what is obvious to the eyes . Use the available real estate photos on your flyer to sell the home,  not by describing the homes’ features.

Step 7 – Share Contact Info –  Don’t forget to add your contact information!  Yes, this seems like an obvious detail.  However, it can be often overlooked.  The last thing you want, is to create a marketing masterpiece and forget to share how interested buyers or sellers can contact you.

Write a “Call-to-Action” that doesn’t tell a prospect to take action, but instead, invites the prospect to take action.  Make sure your “Call-to-Action” – whether it is to make an appointment, email/call for further details or visit your website for more photos –  is on the forefront and Cetralized which makes it impossible to miss.

Tips To Make Your Flyers Even More Effective

Want to magnify your marketing effectiveness when using flyers for real estate marketing and sales?  We’re going to share a few extra tips below to help you do just that.  Some of these tips are obvious and some are not.  Either way, these tips can help increase your real estate sales and give you an extra step on the competition.

If you are real estate agents looking to create farming flyers to market your services to your target market, then you will want to follow most of the above steps and tips.  There are a few other steps you will want to follow to ensure you stand out from the other real estate agents marketing their services to prospects.  Below are a few tips which we suggest you to follow to ensure you make a good first impression and gain a contact list full of new clients.

Tips #1 – Lend a Hand – Your real estate flyer marketing content should explain how you can help both buyers and sellers accomplish their goals and end their pain.  They couldn’t care less if you won awards or sold four houses last month.  They want to know what you can do for them.  Ensure your marketing copy focuses on your prospect and not on yourself.

Tips #2  – Send and Send Again – A property listing flyer usually sits in a box in front of a home waiting to be picked up, or it may sit on a website waiting to be viewed.  When you are marketing yourself with a real estate flyer, you need to send out multiple copies at regular intervals. 

Think of how an email marketing campaign or the offline sales process function.  It takes multiple touches to reach the final result.

 So when you send out farming flyers, start by testing a variety of real estate marketing campaigns to discover which brings you the best ROI.

Final Tips #3 – Understand The District You Are Targeting – For example, New Estate, a double sided printed in English flyer would work just great as majority of the property owner are young or newly married couples.

But for older and more matured estates, it is advisable to have one side of your flyer to be illustrated in Chinese (Mandarin) because a good handful of the owners are senior citizen who can’t read English. You will be surprise with the result, one important thing to take note, have your Name & Contact number printed in BOLD.

 (Snr. citizens doesn’t have that good of an eye-sight for reading small print, they will be too lazy to get their reading glasses or asking their children to read it to them but in either scenario, your flyer still end up in the dustbin.)

EXTRA TOOL-TIPS

Showcasing Social Media in Offline Marketing Materials

Social media marketing is now a part of almost every real estate agent’s marketing strategy.  All of your marketing materials – online or offline – should include your Facebook page, Twitter account, Pinterest boards, YouTube Channel and other social networks.  Here’s a tip for you when sending out real estate flyers.

Instead of using the generic “Find Me on Facebook” with Facebook logo, use your actual online Facebook web address (i.e. Facebook.com/MyRealEstateCompany), or using QR codes. The same goes for your Twitter account or other social networks.  Here’s why.

Unlike an online real estate flyer, your Facebook logo isn’t clickable on a paper flyer.  Instead of forcing your prospects to go to a social network and search for you, give them the exact address or correct QR code .  During their search, they may actually find one of your competitors.  Don’t make your prospect work to find you.  Make it easier for them to find you and they will be more likely to actually take the time to visit your social marketing sites.

Drive Your Prospects to a Lead Capturing Location

Experienced real estate agents understand the power behind contact information and follow-up marketing.  Your real estate flyers can be the first step in this marketing/sales funnel.  Always find a way to filter your prospects to an online location.

Your professional website or blog is a one such place.  Even if you are using a single property flyer for a listing or open house, include a call to action (i.e. “If this property doesn’t fit your family’s needs, Make sure to visit www.mywebsite.com/properties to see a full list of our property listings.”) and send those prospects to an online location that offers useful info and a lead-capturing form.  Your list will become a powerful tool for your real estate success.

Use E-Flyers in Your Real Estate Marketing Campaign

Email marketing is still one of the most effective ways to reach your audience and turn prospects into clients.  Using e-flyers is also one of the most cost-effective ways to market your listings and services.  Ask around and do a little research to find an email marketing service for your e-flyers.

Services like Benchmark, MailChimp or Constant Contact saves you the time and effort of creating e-flyers and email marketing campaigns from scratch each time.  They also allow for A/B testing which helps you determine the most effective ways to get your desired results from your virtual real estate flyers campaigns. 

Remember, majority of people start their search for their new homes online nowadays.  Why not reach out to them and make the first contact in their inbox before they have a chance to click over to another online real estate website?

Although we do not have the luxury of space to include everything related to real estate using flyers. We sincerely hope you find the information in our guide to real estate flyers helpful.  

Posted in About Design & Concept